Invicta Watch Company

Invicta Watch Group is an American watch company. The company trades on the name "Invicta Watch Company" and is marketed by Clay Greenwood of Utah. Invicta was a company founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland. The Picard family had owned and operated the company which produced Swiss mechanical timepieces until the quartz movement revolution of the early 1970s.

In 1991 the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Basel, Switzerland, where the company also operates its customer service call center.

The president of the Invicta Watch Group, Eyal Lalo, is a third-generation watchmaker whose family has been involved with Invicta for many years.

Their brands include Invicta, TechnoMarine, S. Coifman, and Glycine.

Invicta Watch Group helped found and operate the non-profit Invicta Care Foundation which aids overlooked areas and charitable causes by providing financial support.

In 2005, The Invicta Care Foundation raised $127,846 to support disaster relief causes related to Hurricane Katrina. The donation was given to the American Red Cross to help those in need after the hurricane's destruction.

In 2010, The Invicta Care Foundation financially supported the Emmaus Medical Mission to help the poverty stricken community of Mindo, Ecuador.

In 2012, The Invicta Watch Group shipped free watches to American soldiers serving overseas.

In November 2012, Invicta announced a new line of watches that are endorsed and designed by former NFL player Jason Taylor.

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